SEO is important because it helps your website to be found by potential customers in search engine results. By optimizing your website for search engines, you can increase the visibility and quality of your website, which will lead to more traffic and sales.

With Walmart Canada, managed SEO performance, ranking data, and organic traffic strategies for two of the top GMV revenue-producing categories – Gifts & Holidays (seasonal) and Outdoor Living. This included positional ranking improvements for target keyword(s), internal and external linking updates and implementations, and content copywriting. Also developed and implemented content marketing strategies to drive organic traffic which included launching new category pages that presented high search volume opportunities that potentially translate to organic traffic.

Helped create and implement creative SEO strategies that contributed to 370 million organic website visits that generated $853 million in eCommerce revenue for Walmart.ca. In our 2022 fiscal year, the unbranded traffic of the two categories directly managed, led to over $7.4 million in GMV revenue.